We launched Layar: worlds first augmented reality browser for mobile
Press release: The first mobile Augmented Reality browser premiers in the Netherlands
Five Dutch content providers to participate in the worlds first AR browser
AMSTERDAM, Tuesday June 16th, 2009. Mobile innovation company SPRXmobile launches Layar, worlds first mobile Augmented Reality browser, which displays real time digital information on top of reality (of) in the camera screen of the mobile phone. While looking through the phone’s camera lens, a user can see houses for sale, popular bars and shops, jobs, healthcare providers and ATMs. The first country to launch Layar is The Netherlands. Launching partners are local market leaders ING (bank), funda (realty website), Hyves (social network), Tempo-team (temp agency) and Zekur.nl (healthcare provider).
How it works
Layar is derived from location based services and works on mobile phones that include a camera, GPS and a compass. Layar is first avaliable for handsets with the Android operating system (the G1 and HTC Magic). It works as follows: Starting up the Layar application automatically activates the camera. The embedded GPS automatically knows the location of the phone and the compass determines in which direction the phone is facing. Each partner provides a set of location coordinates with relevant information which forms a digital layer. By tapping the side of the screen the user easily switches between layers. This makes Layar a new type of browser which combines digital and reality, which offers an augmented view of the world.
Dutch launch
The premier launch is for the Dutch market. Launching content partners are ING (ATM’s), Funda (houses for sale), Hyves (social network hot spots) Tempo-team (jobs) and Zekur.nl (healthcare providers). Layar will be launched per country with local content partners in order to guarantee relevent results for the end user. SPRXmobile is planning further roll-outs, together with local partners, in Germany, the UK and the United States this year. SPRXmobile wil continue with regular releases of new layers after each local launch. The Layar application will be available via the Android Market. Other handsets and operating systems are in development with a prime focus on the iPhone 3G S.
SPRXmobile
Layar is developed by SPRXmobile, a mobile innovation company.
“Eventually, the physical and the virtual worlds will become one. Many visions on Augmented Reality have already been developed, but we are proud to be able to bring this one step closer to reality”, says Raimo van der Klein, co-founder of SPRXmobile.
More information:
http://layar.eu en http://www.sprxmobile.com.
Layar: navegador para móvil con realidad aumentada (ING)…
Layar es el primer navegador de realidad aumentada descargable gratis para móviles Android. La aplicación usa el GPS y la brújula para mostrar en el visor de la cámara una realidad aumentada del entorno que rodea al usuario. Por ej. muestra las cas…
[...] Der Browser funktioniert derzeit nur in Holland und ist mir ein bisschen zu sehr Business orientiert. Es werden nur Layer von Partner eingeblendet (Banken, Job Portale etc.) und nicht von z.B. Wikipedia. Dennoch ist eindrucksvoll zu erkennen, was man in (naher) Zukunft mit dem mobilen Computer alles machen kann. Mehr Info hier. [...]
I read about AR in web designer magazine the other day and I have been wanting to try out the tutorial. Now I see that the Netherlands launched this amazing technology and I cannot wait to use it. 1 problem, I do not have a camera on my phone so I will have to remedy that straight away.
[...] Der Browser funktioniert derzeit nur in Holland und ist noch etwas zu stark Business orientiert. Es werden nur Layer von Partner eingeblendet (Banken, Job Portale etc.) und nicht von z.B. Wikipedia. Dennoch ist eindrucksvoll zu erkennen, was man in (naher) Zukunft mit dem mobilen Computer alles machen kann. Mehr Info hier. [...]
[...] It’s exciting to see future tech begin to become reality. SPRXmobile has an A.R. browser called Layar. The excitement will reach the Dutch market first, and spread out from [...]
[...] empresa SPRXmobile anunciou o programa Layar, que eles afirmam ser o primeiro navegador de Realidade Aumentada no mundo. O programa mostra [...]
[...] Layar is a sort of browser derived from location based services and works on mobile phones that include a camera, GPS and a compass. Layar is first avaliable for handsets with the Android. It works as follows: Starting up the Layar application automatically activates the camera. The embedded GPS automatically knows the location of the phone and the compass determines in which direction the phone is facing. Each partner provides a set of location coordinates with relevant information which forms a digital layer. By tapping the side of the screen the user easily switches between layers. This makes Layar a new type of browser which combines digital and reality, which offers an augmented view of the world. [...]
[...] u istoimenom romanu. E, pa, mene je jedan takav uhvatio kad sam vidjela što su razvili ljudi iz SPRXMobilea: prvu aplikaciju za telefonske preglednike koja vam pruža de facto augmentiranu stvarnost, [...]
Zie net de GeekBrief #581, fantastische browser! Daar heb je iets om trots op te zijn. Ik ben benieuwt naar het gebruik en de acceptatie door de gebruikers. Op welke wijze gaat de browser in de spotlight en aan de man/vrouw gebracht worden?
[...] by pfhagermark The Dutch company Sprx Mobile has launched its new app Layar. Read about it here. They call it an augmented reality browser. Sounds fancy. What it does in layman terms though is [...]
[...] 27, 2009 · Leave a Comment Meet Layar, the worlds first augmented reality browser. This browser, developed by SPRXmobile, ads a live [...]
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[...] of the AR Consortium which includes: Int13, Metaio, Mobilizy, Neogence Enterprises, Ogmento, SPRXmobile, Tonchidot, and Total Immersion, to conduct a series of interviews highlighting the current [...]
[...] an application that visualizes tweets (Twitter messages) near you on your smartphone camera, and Layar, an “augmented reality mobile browser”. [Layar] displays real time digital information [...]
how to download the layar s/w.
[...] How it works Posted By Mark At Friday 14, August 2009 SHARE Leave a Reply [...]
[...] It’s exciting to see future tech begin to become reality. SPRXmobile has an A.R. browser called Layar. The excitement will reach the Dutch market first, and spread out from [...]
esta empresa tem uma ferramenta super poderosa e sem igual
para diversas finalidades ;profissionais e a base de calculos e ou distancia.tudo na palma das mãos,agora sim o celular voltou a ter mais força com tal ferramenta(layar)este sim é o projeto com visão futura
parabens a toda equipe