Our startup Zcapes has a model, a 3d one. Tjek it out.

1. Live Web versus Archive

There is an increasing amount of Live data in the web. It’s about what are you doing now. Shorter and more posts giving you better feeling of what is going on now. The live web is a social web where it is all about the conversations.

2. Streams(no destination) versus Pages(publishing)

Traditional destination sites versus the new tools that give you access to the streams of the Live Web. We decided to become a destination site with streams insite. We believe that people want to go to places to get there needs fulfilled. Just see how we buy our clothes.. We go to physical or virtual worlds to compare and select the “products” that give us the value we seek. As mobile devices will become more and more a tool to help us fulfill the “everyday” needs and help us with our challenges in the ever changing context of our world.

3. Virtual versus The Physical Linked Web

We believe that mobile has a strong relation with the “physical” world(context). Context is much more complex than just location. It is about the products, events, locations and situations we are in. We try to give these “objects” a place in the web. A place that can be easily accessible when we know a bit about your context.

In conclusion Zcapes is a publishing platform with live content related to the “physical” world.

Also Zcapes is getting some traction:

• Read Write Web: Real-Time Web Comes Alive with Mobile Blogging Platform, Zcapes
• SmartMobs: Roland’s Sunday Smart Trends #251

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At least that’s what I said yesterday in the Financieel Dagblad. The business news paper of the Netherlands. Universal identity services on your mobile will determine who you are and help you get down to business. With banks, with stores, socially and between al these silo’s. OpenID for mobile will be an important step. It is key for the path towards Vendor Relationship Management.  Also I say that RFID chips will be a big impact. (Click to get a bigger view).
The did a whole page on mobile. Point of the article was that the device features are pretty much done now as most basics are getting covered: 3G, Camera, Speaker, GPS, etc. What people now want are good services. What application do you need on your phone? Instead op how many mega pixels the camera is. Good point. They used the ING Wegwijzer we did for ING as an example. Here is a scan of the whole page. (Click to get a bigger view).

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Here is the Press Release of the new venture we are launching today at Mobile Sunday for the Mobile World Congres:

Zcapes will Defeat Internet Search Engines for Situational Content

Zcapes is a mini blog platform for the mobile phone. What you can’t find in a main search engine you will find with Zcapes. Zcapes taps into the live web by providing smart filters and situational content for any situation. Anyone can make a Zcape for any object or event. Zcapes makes sure you won’t miss a thing.

Barcelona, February 15th 2009. Today is the launch of Zcapes, which aims to be a better information service for the mobile phone then an Internet search engine. With more and more people using the mobile web, Zcapes will make sure they won’t miss a thing. With Zcapes people have the ability to explore what is going on right now for their specific situation. Zcapes pages are easy to find and use with mobile phones at m.zcapes.com. Zcapes are free and can be made by anyone and everyone with the Zcapes Builder at www.zcapes.com.

Founder Raimo van der Klein:

“There is no mobile search engine where you are able to find good results for ‘Shopping in Amsterdam right now’, let alone a service that has any inclination of my context. Zcapes fills this gap of context relevant and situational content. Zcapes will contain this information by helping people create it and provide it to others.”

The service on a mobile phone
The mobile address for Zcapes is m.zcapes.com. Relevant Zcapes can be found by searching by keyword, category or location. A Zcapes page contains an image, text box for basic information, and message boxes for communication between users. RSS, Flickr and Twitter feeds on relevant keywords to filter the live web are also available. A poll feature can be added as well as an RSVP service when there is a specific event to which people can be invited. Zcapes are conveniently formatted so they’re easily viewable on a mobile phone.

Registration is required to publish messages and link to the location service Fire Eagle. Knowing where you are helps Zcapes to provide more accurate location based information.

The Zcapes Builder
Using a desktop or laptop, Zcapes pages can be built at www.zcapes.com. Registration is required to perform this function. The Zcape name and address is determined here as well as the tags and the category. The specific feeds and features can be selected by an intuitive and drop and drag interface. When the Zcape is completed, it can be published and announced to friends via the Twitter announce service or an email invitation.

About Zcapes
Zcapes is founded by Raimo van der Klein, Claire Boonstra and Maarten Lens-FitzGerald. Together they run the strategic creative consultancy SPRXmobile. At SPRXmobile they architect mobile services for companies ready to take the step into mobile. Their specialization is developing services around the personal context of people and adding value to specific situations.
All three are experienced mobile service architects. Raimo started over 8 years ago at Nokia and founded Mobile Monday Amsterdam together with Maarten. Claire was one of the original team members for the iMode launch in the Netherlands.

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Contact details
For Further information contact:
Maarten Lens-FitzGerald
maarten [at sign] zcapes.com
+31 646333308

Explore Zcapes at m.zcapes.com on your mobile phone
Build Zcapes at www.zcapes.com on your PC

Screen Shots (click for source)

(more…)

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All press is good as we said before. Our local Rabobank business newsletter wrote a nice article about us. Click on the link to get the screen filling image:

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SPRX was in the press. Raimo is in the Quote Magazine from January talking about Zcapes and Contextual Services. Unfortunately they didn’t understand Contextual Services.

We’d loved to have explained to them that Contextual Services are more then just Location Based Services. Your context can also be a virtual presence like a chat room where we are talking. We will have the same context (we are chating with each other) but have a different physical location. Zcapes is the first service that is Contextual.

This doesn’t mean we are unhappy. We are always glad when we are mentioned in the press.

Here is a scan, its in Dutch:

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