<?xml version="1.0" encoding="UTF-8"?><!-- generator="WordPress/2.6.5" -->
<rss version="0.92">
<channel>
	<title>SPRXMobile Mobile Service Architects</title>
	<link>http://www.sprxmobile.com</link>
	<description>Mobile Service Architects</description>
	<lastBuildDate>Thu, 26 Nov 2009 16:28:12 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	
	<item>
		<title>Press Release: Layar Reality Browser Announces Global Launch and New Features in the Latest Release</title>
		<description>Over 100 partners worldwide developing content layers including well known brands

AMSTERDAM, August 17th 2009. Layar, which was first launched in June 2009 in The Netherlands, announces that it’s second generation Reality Browser is now available globally on Android devices. Many new content layers are available in the Reality Browser which ...</description>
		<link>http://www.sprxmobile.com/press-release-layar-reality-browser-announces-global-launch-and-new-features-in-the-latest-release/</link>
			</item>
	<item>
		<title>We launched Layar: worlds first augmented reality browser for mobile</title>
		<description>
Press release: The first mobile Augmented Reality browser premiers in the Netherlands
Five Dutch content providers to participate in the worlds first AR browser

AMSTERDAM, Tuesday June 16th, 2009. Mobile innovation company SPRXmobile launches Layar, worlds first mobile Augmented Reality browser, which displays real time digital information on top of reality (of) ...</description>
		<link>http://www.sprxmobile.com/we-launched-layar-worlds-first-augmented-reality-browser-for-mobile/</link>
			</item>
	<item>
		<title>The Box and Beyond</title>
		<description>Today I will give a presentation on the future of mobile at "De Haagse School". 
I will present for a group of Human Technology students.

I tried to look beyond the obvious role of context. I ended up in a world where media and life are delivering ONE integrated experience. 

As ...</description>
		<link>http://www.sprxmobile.com/the-box-and-beyond/</link>
			</item>
	<item>
		<title>SPRX on Dutch TV about VOIP over 3G</title>
		<description>Its in Dutch, good, 10 minutes long and the first item in the program. After the click on the cue image you'll be taken to the broadcast website (the dont do embeds...)



The item is about the fact that its not allowed to do VOIP over 3G. Skype and other apps ...</description>
		<link>http://www.sprxmobile.com/sprx-on-dutch-tv-about-voip-over-3g/</link>
			</item>
	<item>
		<title>&#8216;Radar&#8217; TV crew visits SPRXmobile</title>
		<description>Claire was asked to explain why operators should embrace open internet in all its aspect. And not close off voice calling over 3G via Skype. Dutch operators currently don't allow Skype calls over 3G. Only over wifi. In the video Claire demonstrates Fring on iPhone as a workable alternative which ...</description>
		<link>http://www.sprxmobile.com/radar-tv-crew-visits-sprxmobile/</link>
			</item>
	<item>
		<title>Great Presentation about Contexetual Services</title>
		<description>It explains the difference between PC internet and mobile internet very well and helps you understand how contextual services will be beneficial for individuals and cooperation's. Great to see others get on this "physical world interfacing" & "contextual services" bandwagon and explain it so well. We're defining a whole new ...</description>
		<link>http://www.sprxmobile.com/great-presentation-about-contexetual-services/</link>
			</item>
	<item>
		<title>The Augmented Reality Hype Cycle</title>
		<description>Update: This article now also in Dutch.


This year Augmented Reality (AR) is out of the box. It has escaped from the universities and is spreading like wild fire. It's being written about more and more, especially by marketing people, who go for hypes first. This last month I've personally heard ...</description>
		<link>http://www.sprxmobile.com/the-augmented-reality-hype-cycle/</link>
			</item>
	<item>
		<title>Fresh Bread via Twitter and Now via SMS too</title>
		<description>

Fans of Krispy Kreme's doughnuts know they need to pull over and buy some when the Hot Now sign is on. Doughnuts are the best when they are ultra fresh, straight out of the fryer.

So why not build a twitter service when the baker in your neighborhood gets his fresh ...</description>
		<link>http://www.sprxmobile.com/fresh-bread-via-twitter-and-now-via-sms-too/</link>
			</item>
	<item>
		<title>We launched WhereMeNow</title>
		<description>At SPRXmobile we believe in explicit location updates instead of implicit (like Latitude). We see that people still are worried around location updates and have the need to actively update their location when desired.

Some of the current worries and problems around loc. updates we see today:

	Loc. update apps use to ...</description>
		<link>http://www.sprxmobile.com/we-launched-wheremenow/</link>
			</item>
	<item>
		<title>AR doesn&#8217;t have to be IN Goggles or ON your Mobile Phone</title>
		<description>

Pattie Maes from MIT at TED09. "Unveiling the "Sixth Sense, game-changing wearable tech". A demonstration of a project spearheaded by Pranav Mistry. It's a wearable device with a projector that paves the way for profound interaction with our environment.

It very relevant because its the first time I've seen an AR ...</description>
		<link>http://www.sprxmobile.com/ar-doent-have-to-be-in-goggles-or-on-yr-mobile-phone/</link>
			</item>
</channel>
</rss>
