Adformatie is a magazine mostly for the old world of marketing and advertising on dead trees (coincidentally I built their first website in 1995). They did an Interview with the Voedingscentrum. An organization for ‘beter and healthy eating’ here in Holland.

We helped realize a QR-code campaign for them together with Breed Creative Communications. It was a cool campaign because the Voedingscentrum is the first semi-governmental organization which choose to use QR codes in the national campaign. Click on the image for the whole article.

Too bad they got my name wrong. Its Lens-FitzGerald, not Lens-FritzGerald.

Go scan and do the QR code thing to check out the campaign:

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Just scan the QR-code on the grave stone and see the profile of the person, including pictures, video and who else visited the grave recently. It sounds weird but is it? They do it in Japan already:

SPRXmobile is doing a national campaign in the Netherlands with the Governamental Food Authority (Voedingscentrum) including a billboard campaign with QR code and believes in 2009 QR-codes will take off.

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