The Box and Beyond

Today I will give a presentation on the future of mobile at “De Haagse School“.
I will present for a group of Human Technology students.

I tried to look beyond the obvious role of context. I ended up in a world where media and life are delivering ONE integrated experience.

As you see chapter 3 is still not finished.. Atleast that is how it feels for me.. What should be added?

 Retweet This Post


Great Presentation about Contexetual Services

It explains the difference between PC internet and mobile internet very well and helps you understand how contextual services will be beneficial for individuals and cooperation’s. Great to see others get on this “physical world interfacing” & “contextual services” bandwagon and explain it so well. We’re defining a whole new business category!

Love the design of the presentation too, you glide on through the 128 slides with ease, get the message and only slightly miss the voice over.

 Retweet This Post


Fresh Bread via Twitter and Now via SMS too

Fans of Krispy Kreme’s doughnuts know they need to pull over and buy some when the Hot Now sign is on. Doughnuts are the best when they are ultra fresh, straight out of the fryer.

So why not build a twitter service when the baker in your neighborhood gets his fresh bread out of the oven?  Thats what Albion Cafe on Boundary Street in London did. You’ll get tweeted whenever the fresh bread comes out of the oven. It also tell you what kind of bread it is.

Peter Parkes took it a step further:

I’ve put together an app which takes the feed from Albion’s Twitter account, checks for updates, filters them (I’m only really interested in bread), and if (according to Fire Eagle) I’m within a mile of the bakery, sends me an SMS.

I’m thinking about turning it into some sort of web service – and maybe Albion will even pay for the SMS charges – but for now, I’m just enjoying the occasional ding to let me know there’s a loaf waiting.

Usefull services for everyday rituals. People might even pay for it.

Lets take it another step further… can’t my watch receive the SMS and buzz slightly or my ring turn warm when the bread comes out of the oven? I don’t what my big clunky phone to do all this.

 Retweet This Post


We launched WhereMeNow

At SPRXmobile we believe in explicit location updates instead of implicit (like Latitude). We see that people still are worried around location updates and have the need to actively update their location when desired.

Some of the current worries and problems around loc. updates we see today:

  • Loc. update apps use to much battery because the use of GPS
  • You would like to update your location when you are inside. Inside GPS does not work
  • The degree of accuracy is something you would like regulate. Are you in Amsterdam? or are you on Prinsengracht 404?)
  • You are not sure which apps update where and when. Too many apps slurping your location. Not sure about the interval. You need to manage all these settings.
  • Location Updates when automated are not a social gesture. There is meaning behind location updates. When we automate this the meaning is lost..
  • You need to start up separate apps to update your location. It should be made possible to update from “where” you already are on the web (and that is twitter of course ;-))

That’s why we built WhereMeNow. It’s probably the easiest way to update your location. You regulate the accuracy. You decide when. It uses Twitter to do so.. Here is how it works..

1. Go to and fill in your Twittername and click the link to Fire Eagle button.

2. Authorize WhereMeNow to update your account on FireEagle

3. Done! You now just tweet your location to @wheremenow..

Some cool things about this service:

  • Everybody sees in twitter where you are. Updates are now social.
  • It’s a H.U.M.A.N. who makes the update
  • You get a confirmation tweet back when you updated
  • We will create a personal page on WhereMeNow with you last updated location on[twittername] (planned to launch this tomorrow)
  • We will add a RSS button to your personal page so people can see where you are in other parts of the web.

 Retweet This Post


Raimo’s talk at the MWG Congress

Last week I gave a presentation at the MWG Congress in The Netherlands. The topic of the event was Experimentation. Personally I don’t believe in experimentation. In this incredible dynamic market, where there is no status quo anymore, one needs to have clear intentions.. During my presentation I used the metaphor of trying to lift one’s leg.. I asked the audience to try to lift their left leg.. Everybody reacted by lifting there leg.. I explained that they raised there leg and did not TRY to raise their leg.

Trying is nothing. You either do or you don’t!

Below you see the presentation and an interview(in dutch) by Ronnie Overgoor touching the topics of the presentation.

 Retweet This Post


The State of Augmented Reality

Our core business is innovation. Doing new things that we see as promising. Things like Context Services and Augmented Reality that we envision as adding to the world in the future. And making that happen now. Wikitude does that now.

While forging these new paths you get used spearheading them. To be the first in one way or the other. Its part of the kick. But once in a while you see someone way ahead of you. Off in the distance on the same path and with a clearer view. Jyri did that. Verner and Joe too.

This weekend we saw Robert Rice of Neogence in this post.

At Ugotrade, Tish Shute posted an AR overview and an interview with Robert Rice. Go to the source and read it. Print it. Share it. Its long and worth it. It will help you shape your opinion and understand Augmented Reality and Virtual Worlds like SL. You will get a sense of the state of Augmented Reality.

For us this post is great because it is so ahead yet on the same path we are on with Zcapes. Zcapes is at the foothold of Augmented Reality. Zcapes will be a base of content to build your augmented real world. Its a start of something very big. And that big thing is what Robert Rice seems to be building at Neogence: An immersive mobile augmented reality platform with tools, sdk, and infrastructure plus applications. Looking forward to that.

image from Ugotrade

Tip of the hat to Tim Oreilly’s tweet.

 Retweet This Post


Ready to meet Zcapes?

Well.. This is a big moment for us. We are sharing what zcapes is in detail. The team, the vision behind it and ofcourse the service itself..

The last month we tried to find our words and jargon to explain this completely new mobile service.

Check out the slideshare presentation and let us know what you think.


 Retweet This Post


The VRM Future will be Mediated by Bots

I just saw and heard the presentation by Daniel Suarez called “Daemon: Bot-Mediated Reality” over at Fora.TV. I was impressed. What put me to this were the repeated recommendations from Jyri Engeström.

Watch it now here or download it (via free registration) and watch, listen or read it later (or order the book). Its an hour and definitely worth it.

Bots are automated/autonomous programs that do things. And their power and their numbers are growing. Growing a lot. This combines to an intelligence like system enabled by ubiquitous connectivity and computation which in turn leads to paths like Kevin Kelly’s machine (article) and Kurzweils singularity. How this will be in detail we can not see, yet the direction is clear. But that is the far future.

A bit closer is what we can do now. Now, today, the Project VRM is developing projects to make their vision happen. A vision of a set of tools, technologies and services that help individuals go to market and manage relationships with vendors. And, in turn, vendors who align themselves to these tools, technologies and services will have the opportunity to build better relationships with their customers.

Projects like the Mine or even Dataportability and OpenID which are ‘outside’ of Project VRM are working towards making the VRM vision happen. These are the tools in development in order to make a VRM world. And these tools, these protocols enable us to ‘talk’ VRM. To build our conversation between individuals and vendors.

The trick is how to cope with the ever complexifing world. As you experience the overload of email and tweets every day this will also happen with a VRM situation full of requests, feeds and api links enabling VRM. So how do we cope? I see that bots will be the answer.

Bots that know where we are, how we feel and what we do, that now our context and manage our incoming and out going conversation, that manage our reputation and ping us humans when needed. They do it already in World of War craft as Suarez tells us (select chapter 7: The Sophistication of Game Bots). In your email you have started already by making filters, the next step is that you make a Yahoo pipe or a Apple script to help you cope. And SPRX is doing its bit by developing Zcapes which will know your context and help you use your shared situation.

Today the tools, protocols and rules of VRM are being developed. Tomorrow the VRM conversation will start and lots of the talking will not done by ourselves, it will be done by Bots. The VRM Future will be Mediated by Bots.

 Retweet This Post


Quote Magazine Doesn’t Know What Contextual Services Are

SPRX was in the press. Raimo is in the Quote Magazine from January talking about Zcapes and Contextual Services. Unfortunately they didn’t understand Contextual Services.

We’d loved to have explained to them that Contextual Services are more then just Location Based Services. Your context can also be a virtual presence like a chat room where we are talking. We will have the same context (we are chating with each other) but have a different physical location. Zcapes is the first service that is Contextual.

This doesn’t mean we are unhappy. We are always glad when we are mentioned in the press.

Here is a scan, its in Dutch:

 Retweet This Post

Written by Maarten in: Context, Contextual Services, press | Tags: , , ,

Contextual Services in Mobile

Yesterday I spoke at the Marketing Pioneers event. It was a great event in a very exciting venue. There was a kind of runway for the speakers. This made it all very lively and intimate. I really enjoyed giving my talk there. Further I met some great people. So Multiscope and @jkivit great job!

Anyway here is my presentation. I talked about what I see happening at the edges of the Mobile Services space.

 Retweet This Post

Powered by WordPress. Theme: CKM Extended based on TheBuckmaker