At SPRXmobile we believe in explicit location updates instead of implicit (like Latitude). We see that people still are worried around location updates and have the need to actively update their location when desired.

Some of the current worries and problems around loc. updates we see today:

• Loc. update apps use to much battery because the use of GPS
• You would like to update your location when you are inside. Inside GPS does not work
• The degree of accuracy is something you would like regulate. Are you in Amsterdam? or are you on Prinsengracht 404?)
  
• You are not sure which apps update where and when. Too many apps slurping your location. Not sure about the interval. You need to manage all these settings.
• Location Updates when automated are not a social gesture. There is meaning behind location updates. When we automate this the meaning is lost..
• You need to start up separate apps to update your location. It should be made possible to update from “where” you already are on the web (and that is twitter of course ;-))

That’s why we built WhereMeNow. It’s probably the easiest way to update your location. You regulate the accuracy. You decide when. It uses Twitter to do so.. Here is how it works..

1. Go to www.wheremenow.com and fill in your Twittername and click the link to Fire Eagle button.

2. Authorize WhereMeNow to update your account on FireEagle

3. Done! You now just tweet your location to @wheremenow..

Some cool things about this service:

• Everybody sees in twitter where you are. Updates are now social.
• It’s a H.U.M.A.N. who makes the update
• You get a confirmation tweet back when you updated
• We will create a personal page on WhereMeNow with you last updated location on http://wheremenow.com/[twittername] (planned to launch this tomorrow)
• We will add a RSS button to your personal page so people can see where you are in other parts of the web.

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Pattie Maes from MIT at TED09. “Unveiling the “Sixth Sense, game-changing wearable tech”. A demonstration of a project spearheaded by Pranav Mistry. It’s a wearable device with a projector that paves the way for profound interaction with our environment.

It very relevant because its the first time I’ve seen an AR demo which isnt IN a pair of goggles or ON your mobile phone. And its made with off the shelf technology worth $350. Also its all the ‘AR dream’ movies we’ve been posting here come to live.

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Turn up the volume and play full screen.

Its more Augmented Reality in the new Röyksopp video for ‘Happy Up There‘. The first single from their latest album ‘Junior’! Directed by Reuben Sutherland

Via MAMK

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A talk Ori Inbar, from Gamesalfresco.com, gave at the Winter Augmented Reality Meeting (WARM 2009) in Graz University (Austria) in February 2009.
A year of research distilled into 16 min. of uncut fast paced presentation: a case for unleashing Augmented Reality into the mass market - Today.

Well worth its 16 minutes!

Tip of the hat to Idealize and @zorg20

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World Builder from Bruce Branit on Vimeo.

A strange man builds a world using holographic tools for the woman he loves.

This award winning short was created by filmmaker Bruce Branit, widely known as the co-creator of ‘405′. World Builder was shot in a single day followed by about 2 years of post production. Branit is the owner of Branit VFX based in Kansas City.

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I first heard of this term, “T-shaped people”, on the blog of David Armano. This concept always stuck with me. Below a part of that blogpost

David Armano’s work

“We look for people who are so inquisitive about the world that they’re willing to try to do what you do. We call them “T-shaped people.” They have a principal skill that describes the vertical leg of the T — they’re mechanical engineers or industrial designers. But they are so empathetic that they can branch out into other skills, such as anthropology, and do them as well. They are able to explore insights from many different perspectives and recognize patterns of behavior that point to a universal human need. That’s what you’re after at this point — patterns that yield ideas.”

Tim Brown IDEO

Now that we as SPRXmobile are growing and expanding we are in search of T-Shaped people aswell. We currently have two vacancies for a fulltime contract at SPRXmobile.

Instead of making a job profile we are just going to communicate which expertise or skills we are currently lacking within our organization.

• Project management
• Sales & Marketing
• Interaction Design
• Graphical Design
• Mobile Web Developer
• Web Developer
• iPhone(& Android) Developer
• Copywriter

So… Do you think you can make a nice and original T-shape from the above categories and be a great member of the team send us a mail at raimo [at] sprxmobile.com. Hope to hear from you soon!

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I wish!

Watch an even longer version here (second one).

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